911 Bank St Ottawa

613-567-9291

380 Richmond Rd Ottawa

613-721-1585

New Hours

Wed.-Sun. 12:00 - 5:00 By Appointment Wed.-Sat. 10:00-11:30 Call the applicable store to book

WE HAVE REOPENED!

We are open Wednesday to Sunday 12:00-5:00

Or by appointment Wednesday to Saturday 10:00-11:30 

Curbside pick-up is available during store hours.

Looking ahead – the Future of Swimwear

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Swimwear styles in the Future

What’s the future of swmwear? Swimwear styles have changed significantly over the years, but recent trends have seen some of the styles coming back in fashion. The boy shorts of the 20’s, the high-waisted bottoms of the 50’s and the high-cut legs of the 80’s have all made a reappearance.

While styles may be repeating, the technology behind swimwear has changed. More brands are offering bra-sized swimwear and extended sizes than ever before.

What we'll see more of in future swimwear
Bra sized swimwear by PrimaDonna

While Brio has been offering these styles for years, we are so happy to see more brands catching on. Bra-sized swimwear has allowed women with fuller chests to experience the same support as their bra while still looking great.

With size ranges having improved, more brands are finally acknowledging that women do not all come in the same size. Finally, more options are available to a wider range of women.

More Sustainable Materials

The materials behind swimwear have also come a long way in recent years. Many brands are using recycled materials to make their swimsuits eco-friendly. One of the most popular fabrics is ECONYL which is made from recycled plastics like fishing nets and carpets.

Future swimwear will be eco friendly
Vitamin A – a leader in sustainable swimwear

Vitamin A, a leader in eco-friendly fabric, has created EcoLux, a soft, matte, jersey material made from recycled nylon. You can find them, and other sustainable swimsuits, at Brio.

Swimwear innovation hasn’t stopped there though. Brands are continuing to find more ways to make their swimwear eco-friendly. From plant-based fabrics, being locally made and getting involved in eco-organizations, brands are redefining how swimwear gets made and how much waste is produced.

We are so excited to see what the swimwear industry creates next and look forward to swimwear continuing to cater to more women than ever.